When it comes search engines, google is still the king, and they are doing everything they can to maintain their lead,   in the hope of offering it’s search users better results, according to their official blog, this change impacts 11.8% organic search results, in another word, almost 12% of google search results are useless or of low quality. They planned and started the update about one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, but almost all the ranks promoted by articles and blog posts were not affected, some of the keywords even ranked better than before, it becomes clear that linking campaign the old way is the thing of past, probably due to link spamming sites being downgraded by google.

So what exactly is linking campaign the old way? a lot of marketing companies did and are doing the plain link building, they will get links from any websites which accept adding links, the content on those sites will never be updated, almost all of them are garbage, the name of link spamming sites is justified. The latest google update will definitely downgrade most if not all of these sites, all the links on those websites will have the same fate.  

A few real world examples will help to explain what I said. When I got into online marketing long time ago, I started with this keyword, Transport Chains, it was old way of link building all the way, a lot of sites I used had too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. I would give credit where credit is due, this linking strategy worked, finally the rank improved a lot, this was the case until google made the change. Something opposite happened to this keyword, chain puller , most back links for this keyword are from articles and posts, with very few plain links, the rank for this keyword is making me real happy. So contextual link wins this time, what about future? It all boils down to content, so if you create great content, not only people will love to read your stuff, so do the search engines. How do you do it? Writing articles and building blogs, take a look at this blog, kaiya eve pettiskirts , I build it as a hobby and kept adding good or mediocre content, it’s no way this site will rank, right?, actually, no, in reality this site is doing pretty well for more than a few search terms. As we can see, blog marketing with great content is the way to go. Say you’re building your own bogging network, for instance Load Binders, then you will have a powerful weapon in your SEO arsenal.

Remember content is king, you just need to create content, get people to enjoy and share your stuff, promote your business with the content, this strategy will prevail in short or long term. The virtues, persistence and patience, are essential for your success, you shouldn’t expect things to improve overnight, be it your business or search rankings, let’s keep building and maintaining our blogs until end of the day. When publisinh articles, I prefer ezine, new article will be indexed within an hour if not minutes, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, I believe you should see for yourself, for example Binder Chains, good writing, interesting content, indexed and cached, this article is a good example of article marketing. 

We’re not finished yet, please remeber, the social media is the must have channel for your marketing effort. The Twitter tools is a wordpress plugin, you can install it, then go ahead register a new twitter account and app, set up API credentials in your twitter tools option, you should choose to post a tweet for every new post, it’s simple and elegant, it’s a big loss if you don’t use this tool.

Technorati Tags: Binder Chains, load binders, transport chains

Lately google made some changes to their ranking algorithm,   in the hope of offering it’s search users better results, according to their official blog, this change impacts 11.8% organic search results, in another word, google thinks about 12% of it’s search results are really bad and need to manipulated. Google started this change almost one year ago, and recently I see some of my ranks were lowered considerably, but almost all the ranks promoted by articles and blog posts were not affected, some of the keywords even ranked better than before, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.

Now what on earth is plain link building and how do people do it? a lot of marketing companies did and are doing the plain link building, they put your links on websites which only exist for holding links, the only updates on those websites are the new links, it’s safe to assume all of them are trash, the name link spamming are just for these sites. New google algorithm most likely will punish these link spammers,  the links on those spamming sites won’t work anymore.  

A few real world examples will help to explain what I said. When I got into online marketing long time ago, I started with this keyword, Load Binders, at that time almost every body was doing plain linking campaign, almost all the sites I got link from had too many links, and those sites had only links, no real content at all. I would give credit where credit is due, this linking strategy worked, finally the rank improved a lot, the party was over when google updated it’s algorithm. Here is another keyword, chain puller , we promoted this keyword with articles and blog posts, with very few plain links, the rank for this keyword is making me real happy. So contextual link wins this time, what about future? It all boils down to content, as long as you dole out high quality content, you will attract readers as well as search engines. How do you do it? Writing articles and building blogs, take a look at this blog, baby stroller , I didn’t put too much effort into it from start, but I never stopped posting, the result? I got nice ranking for a few realy nice keywords now. As we can see, article marketing with great content is the way to go. If you can build a group of your own blogs, something like Trucking Accessories, then it will be easier to do article marketing.

At the end of day all you need to do is to create attractive content, share the content with people, promote your business with the content, this strategy will prevail in short or long term. The virtues, persistence and patience, are essential for your success, nothing will automatically improve overnight, be it your business or search rankings, let’s keep building and maintaining our blogs until end of the day. One of the best articles directories is EzineArticle, google will index a new article on ezine promptly, of course your posts on some blogs will be indexed real fast as well, let look at some aticles or posts which are published and indexed, say this Transport Chains, good writing, interesting content, indexed and cached, this article serves it’s purpose well.

We’re not finished yet, please remeber, we have hot social media now, no one can afford to not using them. For wordpress blogs, I recommend twitter tools, sign up for a twitter account and create a new application, configure your twitter tools prpperly, you should choose to post a tweet for every new post, it’s simple and elegant, no one should miss this tool out.

Technorati Tags: load binders, transport chains, trucking accessories

Truck Chains and ratchet binders are tough truck tie downs, both chains and binders are made of carbon steel, the WLL of the chains and binders are higher than most comparable tie down straps , let’s look at 5/16” transport chain(WLL 4700lbs) vs. WLL 3333lbs 2” ratchet tie down straps ,  3/8” chain(WLL 6600lbs) to 4” tie downs(5400lbs) , you will see that compare to tie down straps, binder chains are much stronger, and chain binders are even stronger than same size chains, for instance, 5/16”-3/8” binder has WLL 5400lbs which is stronger than 4700lbs WLL of 5/16” grade 70 chain . If we examine the design factor of chains and tie down straps, we will see that chains and binders have 4:1 design factor while tie down straps have design factor 3:1, that’s another reason we consider chains and binders are heavy duty tie downs .

According to NACM recommendations, the carbon steel used in making grade 70 chains should meet following criteria: no more than 0.35% Carbon, 0.040% Phosphorous and 0.050% Sulfur . As long as the choice made by chain manufacturers meets the recommended criteria and the final products meet or exceeds DOT requirements(or CHP, California Highway Patrol, or some other mandated requirements), we can use these products for transportation purpose and don’t have to worry about inspections.

We use these heavy duty chains and binders to haul heavy equipment, for instance, backhoe, bulldozer, forklift, these big rigs are tough or straps, we have to use steel chains to tie them down , when we talk about backhoe, forklift, we need at least 3/8” grade 70 chains and binders to secure them, for something which has less weight we consider 5/16” chains are good fit, of course we still have 1/2” and up chains and binders, these chains will most likely be used to tie down something out of ordinary, such as battle tanks, or some other applications require super heavy duty chains.

As we stated above, transport chains, or say binder chains are used on a lot things except for overhead lifting. There are people who use these chains to tear trees, to tow mobile loading docks, a lot of forestry services use large quantity of these grade 70 chains.

Technorati Tags: chain binders, grade 70 chains, load binders, steel chain, tie down chains, transport chains