Short while ago google had changed their ranking algorithm,   the reason cited is that google wanted to provide more relevant results, google engineers published blog post which indicated there were 11.8% organic search results will be affected, in plain English, there are about 12% of google search results are considered low quality by google itself. Google started this change almost one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, but almost all the ranks promoted by articles and blog posts were not affected, a few of these keywords ranked better than ever, it’s safe to say that old way of link building is doomed.

So what exactly is linking campaign the old way? a lot of marketing companies did and are doing the plain link building, they put your links on websites which only exist for holding links, the content on those sites will never be updated, and most of them are useless, we call these sites link spamming sites. New google algorithm most likely will punish these link spammers,  the links on those spamming sites won’t work anymore.  

Let’s check out a few examples. When I got into online marketing long time ago, I needed to rank the keyword, Grade 70 Chains, it was old way of link building all the way, a lot of sites I used had too many links, and those sites had only links, no real content at all. This strategy worked in the beginning, finally the rank improved a lot, this was the case until google made the change. Here is another keyword, chain pullers, we put the link in relevant context, not too many plain links have been built, you can imagine how this keyword ranks. So contextual link wins this time, what about future? It all boils down to content, when you create unique and quality content, your rank will improve over time, since search engines are another kind of readers. It’s never too late to build good blogs for business purpose, take a look at this blog, top smartphone 2011 , in the beginning I just post to it casually, lately I added nice stuff left and right, and to my surprise, I have high ranks for some of  competitive keywords. As far as SEO concerned, quality blog marketing is much better than plain link building. Say you’re building your own bogging network, for instance Chain Binders, then it will be easier to do article marketing.

Remember content is king, you just need to create content, share the content with people, in the mean time advertise your business with your content, as long as you don’t stop doing this, you will win over customers and search engines. The virtues, persistence and patience, are essential for your success, you shouldn’t expect things to improve overnight, be it your business or search rankings, keep writing, publishing, sharing and creating, you will see the day of success. One of the best articles directories is EzineArticle, a new article will be indexed and cached in less than an hour, of course your posts on some blogs will be indexed real fast as well, here I am going to show you an article in article directory or on a blog, Grade 70 Chain, explains some interesting concepts, good writing, interesting content, indexed and cached, this article is a good example of article marketing. 

Last but not least, the social media is the must have channel for your marketing effort. For wordpress blogs, I recommend twitter tools, then go ahead register a new twitter account and app, configure your twitter tools prpperly, you should choose to post a tweet for every new post, it’s easy and really useful, if you don’t use this tool it’s just too bad.

Technorati Tags: chain binders, Grade 70 Chain, grade 70 chains

Truck Chains and ratchet binders are tough truck tie downs, both chains and binders are made of carbon steel, the WLL of the chains and binders are higher than most comparable tie down straps , let’s look at 5/16” transport chain(WLL 4700lbs) vs. WLL 3333lbs 2” ratchet tie down straps ,  3/8” chain(WLL 6600lbs) to 4” tie downs(5400lbs) , you will see that compare to tie down straps, binder chains are much stronger, and chain binders are even stronger than same size chains, for instance, 5/16”-3/8” binder has WLL 5400lbs which is stronger than 4700lbs WLL of 5/16” grade 70 chain . If we examine the design factor of chains and tie down straps, we will see that chains and binders have 4:1 design factor while tie down straps have design factor 3:1, that’s another reason we consider chains and binders are heavy duty tie downs .

According to NACM recommendations, the carbon steel used in making grade 70 chains should meet following criteria: no more than 0.35% Carbon, 0.040% Phosphorous and 0.050% Sulfur . As long as the choice made by chain manufacturers meets the recommended criteria and the final products meet or exceeds DOT requirements(or CHP, California Highway Patrol, or some other mandated requirements), we can use these products for transportation purpose and don’t have to worry about inspections.

We use these heavy duty chains and binders to haul heavy equipment, for instance, backhoe, bulldozer, forklift, these big rigs are tough or straps, we have to use steel chains to tie them down , when we talk about backhoe, forklift, we need at least 3/8” grade 70 chains and binders to secure them, for something which has less weight we consider 5/16” chains are good fit, of course we still have 1/2” and up chains and binders, these chains will most likely be used to tie down something out of ordinary, such as battle tanks, or some other applications require super heavy duty chains.

As we stated above, transport chains, or say binder chains are used on a lot things except for overhead lifting. There are people who use these chains to tear trees, to tow mobile loading docks, a lot of forestry services use large quantity of these grade 70 chains.

Technorati Tags: chain binders, grade 70 chains, load binders, steel chain, tie down chains, transport chains